Didactic specialist Geeke Bruin-Muurling approached me to re-design her WordPress website.
Since she was still exploring her visual identity, we started the process with some moodboards. She chose a feminine yet sleek look as the visual direction (see image 1).
From this I developed a wireframe to indicate the user flow and a visual look and feel. Since the blog content is the most prominant feature of the site, Geeke re-organised some some of her categories.
The minimalist visual style included a sine-wave as a conceptual link to the main topic of the website: mathematics.
The wireframe, and later the design, was presented via InVision, so that the client could visualise a mock-up of the product at different stages.
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